Fall Winter 2016
Vittoria Ceretti, Kiki Willems, Ally Erthel, Bella Hadid & Lorena Maraschi captured by Alasdair McLellan for Self Service.
Styling Benjamin Bruno
Hair Sud Hayes
Make-up Frankie Boyd
Shades of grey? Yes, let’s start by the basis! The Pantone 17-3914 is named Sharkskin and can be combined with almost every colour from the winter palette.
We evaluated its effect in the contemporary light of first garments of the season – already available on online stores. The items of our choice act as a base, not only in shapes and colours but also in its structure, to build your trendy silhouette.
Consumers are seeking mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that fulfill the yearning for reassurance and security. Like the sky above airy and weightless, Serenity calms and brings feelings of relaxation in turbulent times. Rose Quartz is persuasive, yet gentle tone that conveys compassion and sense of composure.
The blend is a whole greater than individual parts, joined to demonstrate a balance between armor embracing rose tone and the cooler tranquil blue, ordering peace. The blend also challenges traditional perceptions around color’s association.
In other sense, many parts of the world are experiencing a gender blurs which, relating to fashion, impacted color trends throughout all areas of design. This is coinciding with societal movements towards gender equality and fluidity. Consumers feel comfort using color as a form of expression, including a generation less concerned about being typecast or judged. Simultaneously, digital information is opening our eyes to different approaches to color usage.
It is a symbolical color choice, like a snapshot to contemporary culture, as an expression of a state of mind and attitude. Rose Quartz is persuasive, yet soft, Serenity is light and airy. In Fashion, these colors, playful yet sophisticated, make a striking statement on its own, though it works equally well as an accent when joined with other shades.
In Interiors, the blend brings a feeling of calm and relaxation at home environment. Rose encourages reflexing while Serenity provides a naturally connected sense of space. An ideal choice for rugs and upholstery also works well for paint and decorative accessories. Coupling solid and patterned fabrics, throws, pillows and bedding in these shades provides comfort and well-being in the home. With texture, it enhances duality and kinship of these hues.
In kitchen and tableware Serenity and Rose are a classic, as well as home accessories, decorative bowls, vase, and floral, add subtle color accents while contributing to welcoming and peaceful space. Key finishes are translucent, glazing, matte and metallic shine. Consumers are also drawn to this blend in graphic design, being a shade for a variety of products from food and beverage to cosmetics and accessories. Packaging is also more and more tied into lifestyle color trends and Serenity and Rose Quartz are a natural fit for packaging materials.