Stories

Agva, the culture is in the detail

Posted on by DisQuiet Mary

 

Agva, the culture is in the detail

Agva, the culture is in the detail

Agva isn’t only an address at Porto, Portugal. It is a whole atmosphere where dressing stories come to life. This space, with a window facing Porto’s downtown, has been imagined to become the face of Álvaro’s creative spirit, making Agva’s identity visible. Each object tells the story of its own culture. And the culture is in the detail. The leading actor of this story is always the one who wears the garment as a second nature, sharing the same culture.

 

Álvaro Fernandes, by DisQuiet Mary

Each garment aims to be the perfect fusion between shape and matter. A second skin in which the whole is greater than the sum of its parts. Carefully selected raw material combines noble fibers with colors obtained through natural pigment and dyeing methods.

One size does not fit all

Agva is the opposite pole of mass production. Customization is written on its DNA since the first garment produced in 2009, shirts made to order. Today, shirts are only part of Agva’s product line, which comprises jackets, trousers, suits, shoes or accessories, following the exact same minimal ID, in which less, is more.

 

Agva Collar, by DisQuiet Mary

The product line is never extensive and never finished. New products are added when its existence makes sense in Agva’s nature, atmosphere and históry.

Far from the clean and ironed “styled as expected” tradition, Agva nurtures a sense of rebellion, decadence, and asymmetry. As an everlasting admirer of British elegance, Italian tailoring or french luxury, the brand remains firmly anchored to its Mediterranean culture, less conventional and moving at its own pace, with charisma and attitude.

 

Agva Acetate Sunglasses in Retro Style, by DisQuiet Mary

The accessories collection became a success amongst those who visit the space. Shoes, bags, and belts; bracelets, pens, sunglasses or gadgets. Álvaro describes thoroughly the conception of each one these objects like the hand sculpted acetate glasses, the arm modeling detail, and the precise rivet application.

Agva Fitting Room, by DisQuiet Mary

 

Agva has several services, with different levels of customization. Bespoke Tailoring is a customer-centered service, based on personal choice of raw material. Recovers hand made methods in which the millimeter is the king commanding button placement and seaming.  The made-to-measure service allows the customer to have the garment manufactured from scratch at his own measures.

Agva Fitting Room, by DisQuiet Mary

Agva: from Porto to the world

Made-to-measure has been the starting point to a small series production system developed by Agva. The customer can now find Agva garment which maintains superior fitting quality in every size produced. This allowed Agva to be available in latitudes like Italy, the United States or the e-commerce platform  The Goods from Oporto, building a window, wide opened to the world.

Agva Details, by DisQuiet Mary

 

As for the window facing Porto downtown, it is also opened towards the inside, where each object mirrors Agva’s culture. Because culture is in the details. If one understands, everything is “clear as Agva” and one becomes a part.

Walk on Water – Fendi Legends and Fairy Tales

Posted on by DisQuiet Mary

 
fendi-90-anos
A Fairy Tale was made possible by Fendi at Fontana do Trevi last night.

Celebrating 90 years, Fendi is alive and walking on water, casting creative energy for the 90 years to come, thanks to its creative team: Karl Lagerfeld, Silvia Venturini Fendi and Pietro Beccari.

Little Red Riding Hood crossed enchanted forests and walked on water, wearing Fendi from sunrise till  darkness. The 40 models walked on a translucent plexiglass runway, closely followed by Neptune’s attentive gaze.

Dressed in transparencies with floral motives, embroideries, and fur details worked with high craftsmanship – “Haute Fourrure”, which follow from a word game between haute couture and fur. All  coordinated with ankle boots.

 

 

The story of one of the most amazing fashion shows ever seen, started in January 2013, when Fendi announced a €2,5 million project to restore five fountains in Rome, the birthplace of Fendi.

Fontana di Trevi was made famous by Fellini’s La Dolce Vita, in 1960, when Marcello Mastroianni and Anita Ekberg waded through the fountain.

The restoration was completed after 17 months and came to reveal all its full magnificence last night.

 

 

The DisQuiet of Fashion: telling stories

Posted on by DisQuiet Mary

the disquiet fashion blog

Once upon a time… This is how all stories begin, in this same way The DisQuiet takes the first of many steps! The motto comes from tradition, which apparently never goes back to trail the same path again but is where we ground our references. In due course, also tradition has been full of uncertainty and unfathomable. But in small steps it brought us the solid basis we now have.

We are sharing a short film of Coco Chanel’s story, as we might be sharing any other, being all stories so similar amongst themselves when it comes to ground fashion and European style. Each and every one of us draws a story, as human and as a builder of culture. In fashion, stories are usually de depiction of an inconspicuous hero who, at a given time, rises to an extraordinary feat. Elevating him to divinity as a consequence. And this is why the story of fashion and style is always the story of uneasiness. That story, we intend to tell in present tense as it happens. With occasional indentations in the past, searching for the best way to gain insights on the future.

The DisQuiet is dedicated to this constant turmoil, in full extent and not only constrained by dressing but also dedicated to being, as space and place to relentlessly look for renewal. As Eugène Ionesco states, “we have no time to take our time”, because being of our time is being out-dated already. And this also explains what fashion is, a Theatre of the Absurd in which beauty and ugliness coexist; in which triviality is also extraordinary and whose most coherent explanation most likely lives in the imaginary and regulated by the laws of exception world of Pataphysics.

This absurdity is no more than the story of each creator’s solitude and fears, in the eternal quest for transforming banality in singularity. By absurdity, trivial and excessively seen, becomes unusual and never seen again and again… with a twist.

Dreadful and marvelous as it is, this anxious weirdness is the fashion in itself “a form of ugliness so intolerable that we have to alter it every six months”, as Wilde said. Those stories of Empire de L’éphémère and its permanent DisQuiet are what we intend to tell.

Mary and The DisQuiet